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Shop fitting is the trade of fitting out retail and service shops and stores with equipment, fixtures and fittings. The trade applies to all kinds of outlets from small corner shops to hypermarkets. A shop fitter executes planning, designs shop layout and installs equipment and services.

Shop fitting is the process of assessing, designing, configuring, building, and installing modern fully flexible retail displays as well as full-colour interchangeable lightweight prints, LCD screens, modern lighting, digital tablet enclosures, and quality hanging solutions and shelves, from the conception right through to the completion. No ‘one-size-fits-all’ shopfitting systems, every retail space is different and should, therefore, be designed in such a way that reflects the brand, draws the shopper in, and compliments the mall.